Scaling Smart: Financial Strategies for High-Growth Startups

April 1, 2025

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About This Episode

As the startup funding landscape evolves, is your financial strategy keeping pace? In this changing environment, a well-crafted financial strategy has become increasingly crucial for startups. 

Janelle Gorman, CFO of York IE, an advisory and investment firm that helps technology companies grow, shares valuable insights on crafting financial strategies that can make or break a startup's success. Drawing from her extensive experience with high-growth startups, Janelle explores key topics such as optimizing cash flow, managing burn rates, and identifying the metrics that drive sustainable business growth.  

Whether you're a CFO, finance leader, startup founder, or investor, this episode provides actionable strategies for building financial resilience and positioning your startup for success in the current economic climate. Discover how to transform financial challenges into opportunities for growth and long-term success. 

Discussed in This Episode  

  • Navigating the delicate balance between growth and financial sustainability in today's market 
  • Evolving investor expectations and strategies to make your startup stand out in fundraising 
  • Cash flow management techniques to extend runway and fuel effective scaling 
  • Essential financial metrics for startup success, including how to optimize CAC payback period 
  • Why achieving product-market fit is crucial before ramping up sales and marketing efforts 

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