ROI Roadmap: Business Partnering Strategies for Finance and Marketing | Ruth Zive

Achieving optimal growth calls for collaboration between marketing and finance.

Ruth Zive, CMO at LivePerson, joins Melissa to dive into data-driven decisions and the critical need for business partnering between the CMO and CFO. She shares insights on driving scalable growth, pipeline coverage and brand awareness in B2B SaaS marketing, as well as nuanced marketing metrics and the impact of AI investments on customer experience.

Discussed in This Episode:

• Marketing strategy and data-driven decision making
• Improving finance-marketing business partnerships for better outcomes
• Metrics, ROI, and efficiency in enterprise B2B SaaS

Resources:

• How To Develop a Finance Business Partnering Model
• Transforming Finance as a Strategic Business Partner | 0.5 CPE/CPD Course
• How Much Should You Spend on Advertising and Marketing Your Business?
• Free Marketing Dashboard Template for Excel
• New Research Warns of Emerging “AI Gap” Between Brands and Consumers
• Watch Episode on YouTube