The Hidden Power of CFO-CRO Collaboration | Puneet Arora

January 13, 2025

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About This Episode

If a CRO is expected to understand the balance sheet, shouldn’t the CFO be just as familiar with the sales playbook? A strong partnership between these roles is critical to a company’s financial health, and each must be able to support the other. 

In this installment of our better business partnering series, Puneet Arora, President at Yellow.ai, joins Melissa Howatson to discuss how CFOs can build effective relationships with their CROs. With more than 25 years of experience leading sales teams in high-growth SaaS organizations—and as a former CRO himself—Puneet shares what he has learned from working closely with CFOs. He reflects on the many CFO-CRO partnerships he’s been part of and highlights what made the most successful ones stand out. 

Discover how to strengthen alignment between the Office of Finance and revenue operations by fostering not just rapport, but true strategic partnership. 

Discussed in This Episode: 

  • The unique responsibilities of the CFO and CRO, and how a strong partnership leads to better business outcomes. 
  • The increasing importance of the revenue operations team in modern organizations and the layer of support they bring to the business. 
  • Some of the top challenges CROs are facing in today’s business landscape, and how CFOs can support them through these challenges. 
  • Common points of friction between the finance and revenue operations teams, and how they can work better together to uncover growth opportunities and get deals done. 
  • Traits CROs appreciate in a CFO, and tactics CFOs can use to facilitate a productive relationship with the revenue operations team. 

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